A Dynamic Descriptor serves as an informative line of text that is displayed on a customer’s credit card statement to provide a clear explanation of a particular transaction.
This descriptor typically includes the merchant’s name (which should be recognizable to the customer) and a succinct description of the goods or services that were provided.
This can assist customers in easily identifying their purchases when they review their statement, reducing the confusion that can arise from vague or unrecognizable merchant details. The advantages of such clarity are multifold, including minimizing the likelihood of chargebacks instigated by customers who don’t recognize transactions on their statements.
As the term ‘dynamic’ implies, these descriptors can vary from transaction to transaction, which proves particularly beneficial for businesses that operate under various names, offer diverse services, or sell an array of products, thereby enhancing customer understanding and satisfaction.