An Agent refers to an individual or a company that acts as an intermediary between merchants and acquirers. Agents are typically responsible for selling the acquirer’s services to merchants and setting up new merchant accounts.

Agents can be Independent Sales Organizations (ISOs), member service providers (MSPs), or independent contractors working directly for the acquirer. Their compensation typically comes in the form of commissions or residuals from the merchants’ transaction fees.

As representatives of the acquirer, agents play a critical role in building and maintaining the acquirer’s relationship with merchants. They often serve as the primary point of contact for merchants, providing customer service, answering questions, and resolving issues.

Agents also help merchants understand and navigate the complexities of payment processing, including compliance with card network rules and regulatory standards.